For over two years, Steel has been a Friend of the Brand with Mercedes-Benz NZ, creating bespoke content that seamlessly integrates his art with the Mercedes-Benz experience.

Through original artworks and campaigns, he highlights the utility and elegance of the vehicles while reinforcing the brand’s identity.

This content is shared both on Steel’s personal account and across Mercedes-Benz NZ’s social platforms, amplifying brand storytelling through a creative, art-driven lens.

The collaboration showcases the versatility and lifestyle appeal of the vehicles, and demonstrates how artistic storytelling can elevate a luxury brand.

‍