It’s fair to say the launch of the @ferrari Luce has shaken the auto industry and car lovers alike. @noelleflamingo was there in Rome, amidst the turmoil of emotion, to share her perspective.

“There are a lot of big feels on the internet about the Luce right now, but IMO this is a car that needs to be explained and uncovered bit by bit to be understood - which is a weird statement that carries irony because i don’t believe ferraris should ever need to be explained. BUT this is something so new and futuristic, I suppose it’s the exception.”